Rayboy

Continuing my  webreviews, i decided to choose Axisbank, after a recent review of GulfBank from kuwait, so i can compare apple to apple.  Axis bank has been my bank in india for quite some time now, but unlike kuwait banks, they have had major flaws, when it comes to international standards… but end of the day we are supposed to choose the “least worst” service from the allocated lot.

Now comparatively like GulfBank, they have similar menu layouts like breaking business from consumer, they too have loads of content and information.  we use the online banking quite abit , but its got its flaws as well.

The Good

1. They have a lot of content, and quite simplified… but in India, content is never enough, as Indians we need to know details of where our money is, how much interest?, why this? why that.  I like the way how content is broken into Summary, Eligibility, Documentation, Terms & Conditions , etc. this is a great thing.
2. The Color scheme is “ok” .. not exciting .. but quite readable.
3. Loading time is quite decent
4. Response to Online forms, is good. I have always got responses from online forms. they are delayed but atleast we get them.

The Bad

1. Well due to the amount of content, they haven’t put in time to organize it. it is so scattered, mixed up. just thrown everywhere. But once you find it, then its really good. but otherwise this is bad. i felt the designers , wanted to fill up every gap on the site and put a link there.
   • As a Suggestion, break your topics into categories and sub categories.
   • Don’t fill up every gap on the site.
   • Sitemap ?
2. Their Copyrights have expired in 2007.. thus this mean we can steal their content? you need to renew your copyrights, its really important.
3. No Layout consistency , some pages is 800 Pixels width.. some stretch as per window. the home page of the site looks really tiny on my 1440 Pixels wide .
   • Today’s standards are in 1000 Pixels, thus giving you more place for your layout(but don’t fill it up)
4. Design looks more like a newspaper site, you need to bring in some touch of a bank and corporate feel.
5. More Photos of people are needed. Unlike Gulfbank,  you’ll have few people images, which adds some life.. but i feel more people are needed. A Bank is about people, so dont miss them out.
6. The Net Banking doesnt work, i should say 25% times in 365 days in a year.. this is not good as everyone needs online banking. the amount of emails from me  requesting for “pls fix the online services” is enough to print a 100 pages book.
7. the top menus have too many clicks to reach a particular point… so to reach “Cash Management Services”  from the home page. i have to click 2-3 times on the top menu to get there. Usage of mouseover menus minimize this tasks. Consider Customer Usability studies for this.
8. Finally the design breaks in many pages. Care must be taken for this. Someone must go through each and every page on your site to ensure functionality.

Technology Used

1. It seems to be developed in ASP ( im not sure windows or chillisoft) im banking on ASP for Windows as their hosted platform is windows 2003 server.. but i feel the whole site is mostly built on includes to repeat context menus.
2. Nameservers are from Worldnic.com
3. It concerns me that the SQL usage on this site is minimal as i study the page directory patterns. but i could be wrong. But if  i’m right that sql is not much used, then maintaining this site must be HELL.

Conclusion

Well dont know what to say here.. but i have seen them improve over the last 6 years, their progress is really slow, but happening. you can visit them here : www.axisbank.com

(1 votes, average: 5.00 out of 5)

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